Matador Eyeworks used its third anniversary to give back to the community. On December 16, 2017 they hosted a trunk show from Caroline Abraham and used it as an opportunity to give back to the Halton Women’s Place.

The choice of charity was a personal one for owner Mark Appleby. His mother was instrumental in getting a women’s place open, and operating in his hometown. “It was always in the back of my mind,” he said of his efforts to give back to Halton Women’s Place. “We love our community, we love giving back to our community,” Zeena said. The afternoon featured a silent auction with proceeds going to the organization.

Giving back was a family affair at this event. Their 15-year old daughter Angelina sat at a table for Girls Inc. Halton. Girls’ Inc. is a local charity providing programming to girls between the ages of 6-18 to build a positive attitude towards life. Angelina participated in the programs, and found they helped with her confidence. “I feel like now I make better decisions because of it,” she said. She believes it important to help out with the community. “If you can get involved, it’s good to help, “she said.

Zeena Appleby saw author Christiane Banks at another recent fundraiser for Halton Women’s Place. Banks is passionate about the cause. “I feel that’s a great thing to reach out into the community, and help where we can, even though it’s a small thing,” she said. Banks donated a copy of her new book “Amelia’s Prayer” to the silent auction. Halton Women’s Place operates two shelters including one in Milton, and two 24 hour crisis lines

What’s coming in 2018 at Matador Eyeworks? Eyewear trends are moving towards brighter colours. The shop will carry more eyewear lines, and another potential trunk show. “Giving back to our community.” Zeena instantly answered when asked that question. They also support the Milton District Hospital, and the Hamilton-Halton United Way. For more information on Matador Eyeworks visit their website: For more information on Halton Women’s Place visit:
Photos by: Bira Ahmed


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